Founded in 2008 by fourth-generation Belgian diamond dealer Audrey Savransky, AS29 broke new ground with her rock ‘n’ flirty designs.

By 2009, AS29 was available in countless jewellery stores around the globe and counted Project Runway judge Nina Garcia and stylist Rachel Zoe as early fans.

Offering modern women the perfect cure to diamond envy with her unique provocative take on fine jewellery, AS29 designs are both bold and feminine.

Each collection is created with the same precision applied to any chemical compound, while the line’s name is inspired by elements in the periodical table, Audrey’s initials combined with her lucky numbers.

“The way you wear jewellery is usually a reflection of what kind of person you are, says Audrey. “Some stones are gorgeous but the person who wears them transforms the jewellery.”

"The majority of my pieces have been designed to be worn at anytime of day. Diamonds are not exclusively for special occasions anymore. You can start with a simple ring, and by adding and stacking other pieces you get a more elaborate evening look," explains Audrey. 

AS29 currently retails across the globe in Azerbaijan, Bahrain, France, Hong Kong, Kazakhstan, Qatar, Russia, Saudi Arabia, United Kingdom and the United States.