How-to Guides & Jewellery Advice

When it comes to trendy jewellery, the paperclip chain has been extremely popular for a while now. From fashion influencers to celebrities, everyone loves paperclip chains. The minimalistic chain with its elongated oval... Read more...

HOW TO WEAR AND STYLE FLORAL JEWELLERY

Why Floral Jewellery? Jewellery trends change time to time, among those one style which is evergreen- Florals! AS29 revived the nature inspired collection BLOOM, featuring pansy flowers encrusted with juicy Pink Sapphires, vivid... Read more...

Mother's Day Gift Guide

How To Find a Right Gift For Mother's Day After going above and beyond this past year to homeschool their children or grandchildren, all moms and grandmas deserve an extra... Read more...

Guide to Wearing Long Gold Chains

How to wear long chains Chains are the perfect stylish addition to your look, if we are wearing something casual, we’ll adorn it with a gold chain. They are versatile,... Read more...

Necklace Layering Guide

There are a few key principles which will help you to create a style which is balanced and edgy yet elegant. Read more...

Ring Sizing Guide

When measuring for a new ring, there are several factors you will need to consider to help you choose the right size. Read more...

Huggie Hoop Earring Guide

Earrings are the perfect finishing touch for any outfit whether you prefer eye catching, diamond encrusted designs or a more subtle touch. Read more...

Guide To Diamond Cuts

It is common to see the terms ‘cut’ and ‘shape’ used interchangeably to describe diamonds, though they refer to different aspects of a stone. Read more...

Diamond Jewellery Guide

Born deep below the Earth’s crust a billion years ago or more, diamonds are one of our most enduring symbols of luxury, elegance and grace. Read more...