Download the 2022 Campaign
AS29 - 2021 Campaign
Download the 2021 Campaign

AS29 - 2020 CampaignDownload the 2020 Campaign

ILREY CampaignDownload the ILREY Campaign

DNA, TAG and LOCK Collections

These new collections are representative of new foundations for AS29, while at the same time still staying true to the unique and rebellious design and heritage that the brand is well known for. These collections have a style for everyone and will nonchalantly ease into even the most decadent of fine jewellery collections.


ILREY Collection

The Ilrey collection is composed of 18k gold necklaces. Oozing personality, the Ilrey designs are sure to become daily essentials. This collection is perfect for creating versatile, stunning necklace layered looks which take the modern woman from day to night.

Download the ILREY Campaign

BOMBEE and Chain Sets Collections

Bombee is the brand's most distinguished collection of dreamy diamond earrings available in 18k white, yellow & black gold. It also features precious gemstones from diamonds to emeralds. AS29's Chain sets give you the most trending styles of bracelets & necklaces

Download the 2020 Campaign